Alexander Janssens
Director Key Accounts, Fox Mobile Group
International Marketing professional interesting in a new challenge in Paris, London or another great city!
Key skills:
• 8 years marketing experience in an international environment
• Commercial Awareness – Forecasting & Budget Control – End to End Revenues responsible, managing Messaging revenue line of €M+ and budget associated.
• Marketing Planning- Involved in several Integrated Marketing Plans for Vodafone and Fox Mobile while adopting a Customer centric marketing approach.
• Proposition and new product Development. Developed several messaging propositions and product development from concept to delivery with Governance
• Project Management – Experience with numerous large-scale Projects
• Analytical – Derive customer insight and trends in behaviour and based on results ensure organisational execution of recommendations
22 contactsAccount Management Director responsible for Key Accounts of Fox Mobile Group
Fox Mobile Group is one of the world's leading mobile entertainment providers, with the potential to reach nearly one billion mobile users through partnerships with carriers and OEMs, and via its well-known consumer services. Fox Mobile has the industry's broadest array of mobile products available directly via mobile phones, and offers more branded popular content from around the world, more chart-topping ringtones from top music labels, more mobile games from renowned game developers, and more original content made exclusively for mobile phones than any other mobile content distributor.
2007 - 2010Responsibilities:
In this role I manage and give direction to team (3 FTE) and have responsibility for achieving the annual revenue target of the Alerts & Interactive Services department. This includes strategic planning, consulting, negotiating, design, implementation and licensing of solutions as well as project mentorships.
Key achievements:
• Achieved and exceeded the annual revenue targets
• Successfully rolled out SMS/ MMS Alerts and Interactive Services in 20+ countries
• Identified business opportunities and useful innovations and includes in product roadmap e.g. SMS chat proposition
• Coached all team members to improve their key competencies, and worked with them to set up personal development plans
2005 - 2007Responsibilities:
In this role I had responsibility for achieving the €200M annual revenue target of the messaging portfolio. This included revenue, planning and forecasting, as well as defining and implementing the product strategy roadmap and driving communication strategies based on insights to successful increase penetration, usage and loyalty.
Key achievements:
• Achieved the Picture Messaging revenue target
• Successfully introduced value added services in line with product life cycle roadmap
• Increased messaging penetration, usage and retention by offering well targeted propositions and campaigns
• Developed new revenue streams through an innovative approach using Picture Messaging in TV shows and Brand campaigns
2002 - 2005Responsibilities:
In this role I drove the development of CRM tools. Developed and implemented Customer Contact Strategies which successful increased up- and cross selling and beat churn targets. As well as optimizing the shop-concept and shop lay out which successfully optimized store traffic flows, sales and customer satisfaction.
Key achievements:
• Successfully implemented the retail store communication strategy
• Developed and launched Customer Dashboard tool which helped the stores to increase sales and decrease churn
• Targeted market research, report development and insight generation.
• Implemented new products in the retail channel and developed reporting framework to measure against targets and objectives
2001 - 20026 month Internship where I wrote my Thesis: "Impact Shopper behaviour at supermarket promotions"