Aurélien BOUF

- drive the regional strategy and range to develop category revenue and growth
- deliver performance and consumer oriented Go To Market tools to countries
- present at trade show, sales and key account meetings
- work closely with other department (communication, sport marketing, sales, headquarters)
- management (1 person)

- Setting up of the category strategy
- Responsibility of financial and marketing targets achievement
- Management of 5 people

- Responsibility of strategic account plan
- Negotiations with retailers
- Responsibility of account marketing + sales budget
- Development of all footwear exclusive offer (all account)

- Strategic range development in harmony with marketing objectives
- Range built-up in relation with symbols (French Football Federation, Olympique Marseille..)
- Internal sell in (sales reps, key account executive) and external (main key account)
- Sales forecasts and price strategy

- Integration to European range development
- French range built-up and distribution strategy (horizontal approach of adidas ftw range)
- Sell in to key accounts and sales reps