Florence Howells (Anna)

Florence Howells (Anna)

Co-founder, Howells Industrial Design & Product Development

Currently employed at Howells

Previous: Home24, Metadesign, AsiaInspection, The Key, Bain & Company, Butterfly Productions


Previous: HEC, Lycée Kleber



    An ambitious and determined manager, with an excellent background in the online industry. Organized and goal driven, with an eye for detail and meticulous planning. Solid experience of Asia and its working culture, able to adapt to conditions quickly. Continuously looking for new challenges with an entrepreneurial dimension. Specialties:e-commerce, web design, online marketing, PR, product design, food and beverages, business in China, business in Asia



At Howells

From November 2013 to Present
Industrial design & product development Berlin, Germany www.howells.de

Vice President International

At Home24

From May 2012 to October 2013
Online retail of furniture and home accessories Berlin, Germany Supervising and coordinating operations in France (www.home24.fr), the Netherlands (www.home24.nl) and Austria (www.home24.at) for Rocket Internet's venture Home24, Germany's #1 online furniture retailer.

Marketing Manager / Off-Trade Business Development Manager

At Metadesign

From April 2010 to September 2011
Importation & Distribution of Premium Food & Beverage Products Hong Kong In charge of all marketing projects across the group’s three offices in South-East Asia, as well as responsible for developing sales to the off-trade channel in the Hong Kong area: -Managed all marketing communications to...
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Marketing Manager

At AsiaInspection

From September 2007 to February 2010
Quality Control Services in Asia Shenzhen, China - Hong Kong Conceived and conducted the company’s online and offline marketing activities worldwide, based on thorough ROI analyses: -Responsible for the redesign of e-commerce platform www.asiainspection.com with a special focus on enhancing the...
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Project Manager (intern)

At The Key

From January 2007 to March 2007
Design Consultancy Shenzhen (China) Coordinated graphic and product design projects: liaison between clients and designers, marketing and strategic recommendations, sourcing

HEC, Jouy En Josas

MSc in Management - Grande école Program, Specialized Masters HEC Entrepreneur, Majeure Entrepreneurs

From 2003 to 2007

Strategy Consultant (intern)

At Bain & Company

Strategy Consulting Paris, France Private equity projects: market studies, growth forecasts, elaboration of business plans 3-month project for a major Telecom operator: performance analyses, presentations to client

PR Coordinator (intern)

At Butterfly Productions

Cinema Production Strasbourg, France Responsible for promotion in Alsace of independent cinema movie “Müetter”

Lycée Kleber, Strasbourg

2-year preparatory course to entrance exams for French business schools, Classe préparatoire HEC option scientifique

From 2001 to 2003

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