Annabella Da Encarnacao

Accountable for France, Benelux and Switzerland, my responsability was to increase succesfully the Online (Web + Wap) performances of these regions, by improving Acquisition and Retention of users through Campaigns negotiations (with local & international actors), Affiliation development (Tradedoubler, Zanox, Webgains) and Partnerships deals (business development).

As Marketing & Project Manager for France & Benelux, I was accountable for the successfull roll-out of new projects and services, including the Gallery site Jamba! in France and the RTL site in Belgium. I was also responsible for the development of new partnerships, in coordination with the Sales Manager, notably with the RTL partnership in Belgium and the Vieilles Charrues Festival in France.

Being in the same time Media Manager, I was in charge of the TV (for Wallonie) and Print (for France and Wallonie) management, from the booking to the creation and optimisation of the campaigns.

Responsible for all marketing activities coordination in France : managing and animating WAP and I-Mode sites, organizing marketing promotions, from contest management with PromosLive, to on-deck promotions and coordination of co-marketing actions with carriers (mostly offline promotions).

Assisting the Country Manager France, I was also in charge of the roll-out of several wap and I-Mode sites, notably Yatta! Vidéo, first user generated content site with remuneration for users live on SFR.