Antoine MONIEZ

Stratégie Pricing Véhicules particuliers
Marketing produit stratégique France
Définition des gammes véhicules neufs avec la filiale
Reporting financier Europe

Vehicle pricing strategy definition
Product strategy of passenger cars for France
Strategic vehicle line up definition with the market
European financial reporting

Gestion de 2 centres de profits Réseau Ford & Réseau Motorcraft
Responsabilités Managériales : 5 chefs de produit
Responsable Business Unit Entretien & Réparation Mécanique Ford
Responsable Marketing du réseau Motorcraft : 400 franchisés
Chef de Projet France Alliance Ford / BP Castrol Lubrifiants

Team Management : 5 brand managers
• Management of a Professional and performing team : recruitment, coaching, training
• Motivation and personal development

Management of Mechanical Business Unit,
• Definition of Ford France yearly after sales strategy for mechanical parts and services
• Budget and pricing negotiation with European central Finance and Marketing teams based in Germany
• Lead and development of Ford France marketing plans : customers offers and media communication.
• Improvement of average parts basket via loyalty actions, and retain of old Ford vehicle owners
• Strategic negotiation with tire manufacturers: volume: 300 000 units per year


Management of Motorcraft garages franchise: 400 franchisees
• Definition of yearly marketing strategy of the franchise offer and services
• Launch of recruitment and loyalty programs
• Launch of new services in 2009 : financial and environment upon incentives to motivate sales and teams
• Voted franchise of the year in 2007

Project Leader in France of Ford / BP Castrol Alliance
• Development of a new strategic alliance between Ford and BP
• Lead of contract negotiation for France : French market #1 European engine oil market for Ford
• Implementation of a business management lease contract including sales, marketing, financial and legal aspects
• Total redefinition of logistic scheme for France: implementation of innovative solutions to support sales
• Launch strategy in Jan-09

Animation commerciale et marketing constructeur / concessionnaire
Conseils en organisation commerciale & Analyse de la satisfaction Client : ventes automobiles

Animation Commerciale et Marketing Constructeur / Réparateurs Agréés
Conseils en Méthodes et Organisation Après Vente & Analyse de la satisfaction Client AV

Mise en place d’un nouveau système de distribution VN en France
Gestion du parc des véhicules Jaguar France (Service VO)
Gestion des Relations avec clients Loueurs Courte Durée Nationaux