Aurore Lebon
Director, International Market Research Services
SUMMARY
Senior market research consultant with a high expertise level in animal health business and ag business.
Particularly interested in qualitative in-depth analysis and international projects.
In addition all kind of translations and transcripts in three languages (French (native speaker), German and English)
SPECIALTIES
10 years experience in agricultural and animal health MR and marketing, 10 years expertise in analysis techniques, skills gathered in an international area, communication skills, a sense and a passion for cultural differences
14 contactsSUMMARY
Senior market research consultant with a high expertise level in animal health business and ag business.
Particularly interested in qualitative in-depth analysis and international projects.
All kind of translations and transcripts (tri-lingual)--> FRENCH (native speaker) + German + English
SPECIALTIES
10 years experience in agricultural and animal health MR and marketing, 10 years expertise in analysis techniques, skills gathered in an international area, communication skills, a sense and a passion for cultural differences
RESEARCH FIELDS:
Products along the product life cycle, innovation surveys, launch and re-launch surveys, positioning surveys, pricing surveys, brand and company image, communication, distribution
RESEARCH TOOLS:
High-level expertise in qualitative techniques, conjoint measurement, image measurement, satisfaction measurement and monitoring, perceptual mappings for a better understanding of product or brand positioning.
2001 - 2008Coordination, implementation and presentation of international surveys in the animal health area (main client pool located in France)
Sales and customer relations
Business development responsibilities
1997 - 20011997-1998 Project assistant for customized and panel surveys
1998-2000 Senior researcher for France and Benelux countries
2000-2001 Senior researcher responsible for all activities in France and Benelux countries
