Fabrice Bonnefoy

· Implementation of product activities (launches, relaunches, sales forecast, P&L)

· Managing, tracking and improving effectiveness of brand programs

· Monitoring and analyzing developments of the brand ( + 23% vol in 2011 )

· Market research activities with market research agencies

· Elaboration & implementation of advertising actions and materials

· Market Analysis, identification of opportunities and recommendations

· Follow-up and optimization of the brand budget (6 Mio €)

· Collaboration with top management, trade-marketing, R&D, controlling, planning