Gregor A.

Senior Account Manager
responsable pour les produits consommateur et commerce de détail

eCircle est aujourd’hui le leader européen du marketing direct en ligne, proposant :
- des solutions de routage multicanal (email, SMS/MMS, Fax…) à la pointe de la technologie
- des offres de campagnes d’acquisition clients/prospects
- des prestations de consulting, études marketing et de développement de solutions sur-mesure
- en France, en Allemagne, au Royaume-Uni et en Italie (avec des emails disponibles sur l’Autriche, la Suisse, le Benelux, l’Espagne, l’Europe de l’Est)

Produits et services:
* AdGen : collecte de profils opt-in qualifiés rémunérée à la performance
* Campagnes email (classic et videomail): avec de profils opt-in qualifiés rémunérée à la performance
* eC-Messenger : plate-forme d'envois en multicanal (email, SMS/MMS, fax) dernière génération, extrêmement simple de prise en main et très

www.ecircle-ag.com

European textile company with wholesale and retail
approx. 160 Mio. Euro turnover
approx. 460 employees, 20 own shops and 80 franchise shops

Head of Marketing
8 employees, approx. 5,5 Mio. Euro Budget

New alignment and expansion of the marketing department, responsible for Brand Management, Public Relations, Trade Marketing as well as new activities online and e-shop
Developing a trendsetting premium strategy and repositioning of the brand
Realising economies (-10%) through renegotiations of co-operation agreements with the creative and media agencies
Planning and execution of the fall / winter 2005 campaign including media planning
Aligning and integrating the web and e-shop presence to the new communication strategy of the company

www.marc-o-polo.com

International TV-, Media- and Merchandising company with trademark rights i.a. 3-D TV, earthTV (n-tv) and DOTWIN

approx. 10 Mio. Euro turnover, approx. 50 employees
Cross Media- and Marketing campaigns for major brands and media partners
Partly financed by APAX Partners with venture capital

04/04 – 12/04 Vice President Branded Entertainment
2 employees, approx. 1,5 Mio. Euro turnover

Developing and distribution of cross media marketing concepts enabling tv, print, online and brand partners to increase sales and viewership
Establishing and managing the international distribution of „3-D TV“ and DOTWIN
Integrating „tv miles Marketing B.V.“ in the organisation after the acquisition through Telcast

03/02 – 02/04 Project Manager Sales & Marketing (tv miles Marketing B.V.)
1 employee, approx. 1 Mio. Euro turnover

Developing and distribution of cross media marketing concepts enabling tv, print, online and brand partners to increase sales and viewership
Market responsibility for all activities in Poland, Hungary, Greece, The Netherlands and Turkey
Heading multinational project teams consisting of Marketing Managers and Brand Managers
Establishing and managing international key accounts (Shell, McDonald’s, Unilever, Orange, Kodak)

www.tvmiles.com

Consultancy focusing on company formation and venture capital investment
approx. 10 Mio. Euro turnover, approx. 50 employees

Senior Consultant
Project Management (1-2 Employees)

Developing and executing of marketing strategies for start-ups within e-shop and home shopping (beautynet.de, allforhair)
Conducting due diligences in listed companies in the field of marketing and sales
Managing a subproject leading to the privatisation of a large real estate entity (Vivico)

www.gci-management.com

approx. 500 Mio. Euro turnover, approx. 1.500 employees in Germany

09/99 – 03/00 Senior Product Manager Colorations

Managing and developing the brands Récital and Casting with a marketing budget of 9 Mio. Euro
Re-launch of Casting using market research, concept- and product development, tv spot adaptation, mediaplanning and execution (above and below the line)
Co-ordination and leading of several agencies (Design, Creative and Media)

07/98 – 08/99 Product Manager Haircare

Managing and developing the brand Elvital (Elvive / Elseve) with a marketing budget of 12 Mio. Euro
Successful diversification of the brand through selected activities such as:
- Launch of a new range „Color Glanz“
- Mailings with product samples to approx. 10 Mio. selected households
- Product development in the segment of hair cures
- First website of the brand Elvital with Oliver Bierhoff as ambassador

01/98 – 06/98 Sales Trainee (6 months)
As the preparation to take over the responsibility as a Product Manager
Visiting around 70 customers in the sector of food retail including the co-ordination of service personnel
Arrangement, organisation and execution of promotional activities at the POP

09/97 – 12/97 Junior Product Manager Styling (Elnett / Elvital)

Supporting the re-positioning and the re-launch of the Elnett brand with customer oriented promotion activities to increase turnover
Conducting and evaluating market research (Nielsen) and ad-hoc research

www.loreal-paris.de