Jean-François Koeune

Jean-François Koeune

Sr International Sales & Marketing Director

En poste chez BSH - Bosch und Siemens Hausgeräte

Précédents : Electrolux Major Appliances EMEA, Electrolux Major Appliances Europe, Electrolux Home Products Belgium


Précédents : ICHEC ( Institut Cathol. Hautes Etudes Commerciales ), Haute Ecole Groupe ICHEC - ISC Saint-Louis - ISFSC , Bruxelles, Facultés Universitaires Catholiques De Mons, ECOLE ROYALE DES CADETS


    En résumé

    Sr International Sales & Marketing Director - Who I am :  True change agent within sales & marketing defining, planning and implementing new business models and ways of working  Entrepreneurial attitude with passion for people and sales & marketing management  15 years of sales & marketing experience of which 10 years in national & international managerial positions  Perfect balance in between strategic vision, communication across the organization and execution  Passion for action and drive for results ensuring sustainable profitable growth  Energetic, with a can do attitude and a winning mentality And also :  Multilingual French – Dutch – English with notions of German  A good understanding of and an easy fit with various cultures


National Sales Manager - Siemens

Chez BSH - Bosch und Siemens Hausgeräte

De février 2013 à aujourd'hui
Siemens brand sales directorship : Full sales responsibility for the Siemens major appliances business (all product typologies) leading and managing a large team of key account managers and sales representatives across all channels. Siemens is the N°1 brand in value on the Belgian market.

Business Marketing Director AEG EMEA

Chez Electrolux Major Appliances EMEA

De juillet 2010 à avril 2012
Scope: Europe, Middle East and Africa - AEG brand, all product categories. Autonomously in charge of the mid to long term definition, planning, implementation and execution of the Sales & Marketing strategy for the AEG business unit, an independently run 1 billion euro company within the ...
Lire la suite

Marketing Director South Europe

Chez Electrolux Major Appliances EMEA

De avril 2007 à juin 2010
Scope: Benelux, France, Italy, Spain, Portugal, Greece - all Brands (AEG, Electrolux, Zanussi) & products. Full short to mid-term marketing mix management, including product line management, through the line communication (consumer and trade) and sales framework definition. My achievements : ...
Lire la suite

Marketing Manager Belgium

Chez Electrolux Major Appliances Europe

De mars 2002 à mars 2007
Scope : Belgium – all brands (AEG, Electrolux, Zanussi) & all product categories. In charge of the national product and brand strategy, planning and execution. Main achievements :  Managed a complete business turnaround that brought Electrolux Belgium to the Top 3 countries in Europe : ...
Lire la suite

Category & Key Account Manager

Chez Electrolux Home Products Belgium

De janvier 2000 à février 2002
Scope : all brands (AEG, Electrolux, Zanussi), kitchen business, 5 largest national accounts

Sales Account Manager

Chez Electrolux Home Products Belgium

De novembre 1996 à décembre 1999
Scope : Brussels and South Belgium – all brands (AEG, Electrolux, Zanussi) within the kitchen business. Client acquisition and portfolio management



De août 1987 à juillet 1990
Mathematics - languages


  • Vente

Langues parlées


Centres d'intérêt

  • New technologies
  • art
  • book reading
  • cooking
  • road biking
  • wine tasting